Why Do Some Retailers Pay Different Cashback Rates?

By now, you’re probably aware of all the benefits of cashback shopping. It’s an idea that basically rewards you for doing something you would normally do anyway. Shopping online and receiving money in return is certainly something of a dream for many people. Although you might not be seeing gargantuan returns in your account, you’ll still definitely accumulate cash over time. Even so, there are some retailers that offer considerably higher percentages of cashback than some others. They might even offer it on virtually the same product. So, why is there a difference and, more importantly, how can you get the best cashback rates?

It’s a relatively simple answer to both questions. In large part, some retailers can offer higher cashback rates because they pay the cashback website a little extra in commission. Whenever you make a purchase at a retailer’s website “through” the cashback service, the cashback website will also get what’s called a referral commission. The amount of cashback you receive generally correlates to how high the referral commission is. So, let’s say you bought a coffee pot from one retailer at 5% cashback. Another retailer might have had that same (or a similar) coffee pot designated at 15% cashback because of the higher fee they would pay to the cashback website.

To make sure that you always get the best cashback rates, it’s important to shop around a little bit. If your cashback website has a product search built in to their service, you can probably just search for the specific coffee pot you want and see all the retailers’ cashback percentages. In any event, you’re still getting money for making a purchase that is basically a necessity. After all, you can’t go without a coffee pot for too long. But, it would be nice to optimize your earnings every time you happen to make an online purchase.

All in all, it really depends on the agreements that the cashback website and the retailer have already made. If you can find a retailer that clearly gives higher commissions to a certain cashback website, then you can definitely find the best cashback rates. You should also probably stick with that retailer for any future purchases. Of course, it’s always good to shop around to make sure you’re getting the best prices and the most cashback. Sometimes, your favorite retailer might drop the cashback percentage for certain products while other retailers might increase it. In any event, earning cashback for regular purchases is the way to go.